The American Cancer Society suggests following a simple slogan of Slip, Slop, Slap when spending time in the sun. First, slip on a shirt. Wearing a long sleeve shirt is best, but a short sleeve shirt will also assist in protection. Remember to apply sunscreen under the shirt because rays can still penetrate. Next, slop on sunscreen. Furthermore, slap on a hat. (http://www.med.navy.mil/sites/nhrota/InTheNews/Pages/Slip,Slop,Slap,ForSunSafety.aspx) The Anti-Cancer Council of Victoria has been running sun protection programs for more than 20 years: Slip! Slop! Slap! from 1980 to 1988 and SunSmart from 1988 to the present. The Victorian Health Promotion Foundation has provided funding for the SunSmart program for the past 13 years. These programs have played an important role in changing the whole society’s approach to the sun and have resulted in marked reductions in sun exposure. (http://heb.sagepub.com/content/28/3/290.short) This one slogan revolutionized the company and gave them international recognition. One of the most successful health campaigns in Australia’s history was launched by Cancer Council Australia in 1981. Sid the seagull, wearing board shorts, t-shirt and a hat, tap-danced his way across our TV screens singing a catchy jingle to remind us of three easy ways of protecting against skin cancer. In 2007, the slogan was updated to Slip Slop Slap Seek Slide to reflect the importance of seeking shade and sliding on wrap around sunglasses to prevent sun damage. (http://www.cancer.org.au/cancersmartlifestyle/SunSmart/Campaignsandevents/SlipSlopSlapSeekSlide.htm) The importance of this advertising was that it was something that the people of Australia could identify with and it would help them to remember how to stay protected from the sun. They could have just told the people that they would get skin cancer and die but that would not have been effective.
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