Trace the history of the fashion brand Burberry. Examine its ads today and those from past campaigns. What are the differences? Has the target market changed? Did this fashion company follow its target market clients as they aged? Back up your research with clear examples.
These ads represent some of the history of the Burberry brand, from the 1908 Gabardine invention advertisement to the look of today with the Harry Potter actress, Emma Watson. This brand has endured 2 World Wars and stayed true to it's tradition. Judging by the ads, the company always pushed their Burberry trench coat. This one item can be seen in several forms in almost every advertisement they have ever released. The market for this has always been a high class shopper that values well made goods and don't mind paying for them. The company does seem to target a younger market today than they once did by featuring younger models in the 20th and 21st centuries. The difference in the 1991 and the 2010 advertisements to the 1908 and 1955 ads are significant. The earlier ads go so far as to point out the distinguishing marks and selling points of the product. The newest ad doesn't even say the name of the company, leaving the audience to recognize the brand by its signature pattern.
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