Tuesday, July 12, 2011

EOC Week 1: Exercise


Question: Find a fashion advertisement. Identify any historical, social, or cultural icons in the ad and share the story the ad is trying to tell the viewers. How does this ad make the consumer want to purchase the product?

These are the photos of Helena Bonham Carter that were taken for the new Marc Jacobs ad campaign for his fall collection. The polka dot theme is a trend in fashion for the Fall collections and Carter displays the funky approach to the pattern that Jacobs is known for. She represents the odd spirit of Marc Jacobs that his customers have come to expect in his retro-inspired collections. Everyone knows Carter as being pretty out there when it comes to her style choices. These ads demonstrate her own style, as she would wear the clothes, as well as the Marc Jacobs label. These ads are going to make people curious about the clothes because she makes them look so uniquely funky and cool. I already want the stockings from the first picture and the gloves from the last.

No comments:

Post a Comment