Final Project: What I Want It to Look Like

The designs are going to be hip and modern with a twist that will incorporate the concept of the line and each season's predetermined myth origin. The skirts will be shorter for small sizes and a little longer for the larger sizes so as to flatter all shapes. All garments will have some kind of body control factor, kind of like built in Spanks. The larger sizes will have features such as stomach control and the smaller sizes will have things like bottom lifting emphasis. The pictures here are from the line based on myths and stories from the time of Tudor England. The tee shirts and jeans will have embellishments like pocket stitching, buttons, and embroidery details that will tie the pieces into the story of the line. "To succeed, cultural brands must reflect an appropriate market and develop a product's identity. They must also be consistently reinvented when the marketplace changes as a reflection of popular culture. The marketplace determines the eventual success or failure of any brand." (Brand/ Story, Hancock, p. 187)