Final Project: What I Want to Produce

“The communication between a particular clothing brand and the consumer is a special connection. Through some method, the retailer, manufacturer, or designer label reaches out and grabs an individual’s interest.” (Brand/ Story, Hancock, p. 3) The product I am creating is line of urban club wear for women that is inspired by ancient myths. A myth is a story that is often shrouded in mystery, romance, adventure, and history. They exist in every culture in the world and have been taught to generations of people. Super natural beings and beloved heroes have come from myths throughout the age of man. We as humans have looked to these stories for hope and inspiration for centuries. "The consumer listens to the story and begins to relate to the item. The item begins to have a meaning associated with it, and the consumer feels the need to add it to his or her collection. This collection of goods serves to establish an individual's identity. " (Brand/ Story, Hancock, p. 26) Inspiration was provided by these myths for this new clothing line for fashion forward women that aren’t afraid to take a risk. "What is significant about DeBord's contextual analysis is his ability to recognize a retailer's talent to create meanings and fantasy associated with mass apparel for selling to consumers." (Brand/ Story, Hancock, p. 27) The clothes are daring, sexy, and fun to wear. Made from mostly organic materials, the clothing is an upscale line of urban and club wear that will make heads turn as they tell their stories. The line will be washable and easy to wear and take care of. Comfort will not be sacrificed in the pursuit of beauty. Each season will be inspired by different historical myths from different cultures like Egypt and ancient Greece. These ideas will be put into a modern design that retains its cultural inheritance. With this seasonal change so will differ the way the label is written so that it matches its origin. The product will include dresses, tops, denim, pants, skirts, and a few accessories. “Fashion branding has been defined as ‘The cumulative image of a product or service that consumers quickly associate with a particular brand, it offers an overall experience that is unique, different, special, and identifiable.’”(Brand/ Story, Hancock, p. 4) The concept of the line will easily create a branding experience for the consumer.