You have been hired by a fashion consultant to help solve an argument between a social morality group and the Ginch Gonch marketing department. The morality group feels that Ginch Gonch should not be allowed to have a billboard of their new advertisement next to a major freeway and 100 yards from a high school. However, the marketing team at Ginch Gonch feels they are within their right to market their products anywhere they want. Your job is to discuss the pros and cons of each side and make a decision on what should happen.
Put the ad right next to a high school may not be the best idea only because alienating potential customers is not something the brand would want to do. The saying " any publicity is good publicity" is not always the case. I don't really think the market that the product is aimed at is going to necessary see the ad in that particular area either. Looking for a new spot to put the billboard may make more sense. However, on the other hand the company is within its rights to advertise anywhere through any medium it sees fit. The advertisement is easily found on the internet by the same high school students or is seen in a magazine that they may be looking at anyway. Just because the ad isn't right next to the high school doesn't mean the students aren't going to see it. I would say that if by putting the ad in the spot next to the freeway makes the most sense based on the amount of the target market that may see it, then it should just go there no matter what the group is saying because it is completely legal.
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