In what way is Vera Wang a great example of the ever-changing career path of an individual?"Until the age of 19, Vera trained to be a figure skater. After her sophomore year at college, Vera gave up her figure-skating career and pursued a career in fashion and design. " (Brand/ Story, p. 75) She then was hired as a temporary assistant for Vogue editor Polly Mellen at age 21. After 2 years she was made the youngest editor the magazine had ever hired. Then through networking at her editor job, she landed a job as design director for Ralph Lauren accessories. She discovered her love of wedding dress design when she planned her own wedding in 1989. She went with the flow of career paths that the fashion industry threw her into.
Go to www.verawang.com. What changes have occurred in the company since the writing of this chapter? Has the brand expanded into other products? Vera Wang has since added a line of wedding bands and solitaire jewelry to her brand with a licensing deal she contracted with Zales. This line releases this month. She has shoes, bedding, mattresses, stationary, flowers, tabletop, and eyewear. She is an ever expanding empire of fashion for those obsessed with the romance that life has to offer.
In your own words describe the Vera Wang brand. How does this brand differ from others, such as Ralph Lauren or Dolce & Gabbana? Vera Wang sets herself apart by designing a romantic simplicity that any woman can incorporate in her life, be it on her wedding day or night, or everyday with a chic pair of sunglasses. She is more in touch with the romantic, feminine side than Ralph Lauren and is more accessible to the public than Dolce & Gabbana. By adding a lower priced line that is available at a national retail chain known for having good prices, she has appealed to all levels of shoppers. By staying close enough to her more affordable line and maintaining a consistent aesthetic across all of her lines, she ensures that no matter what the shopper chooses to purchase, they will represent the Vera Wang brand.
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