In this chapter you discovered that Dolce & Gabbana are known for their unique advertising campaigns. How well can you read (or analyze) one of their ads or any other fashion ad? Find a fashion ad and share with your colleagues all the innuendos you find hidden in the ad. How does this ad reflect culture or history? Does the ad say anything about the particular brand? What is subliminally suggested? Back up your thoughts with reasons from history, culture, or contemporary ideas.
This ad perfectly describes the culture and brand that is Dolce & Gabbana. This is a very modern look at fashion, allowing women to be in control of the men as they are ultimately in control of the directions that fashion takes. Women have historically been in charge of how their men dressed and this ad just revisits this traditional idea in a very modern, erotic way. The ad also gives the audience a great insight into the Dolce and Gabbana brand. It shows that the brand is aimed at those that aren't afraid to take risks with their style and that the wearer should be prepared to make a statement with their wardrobe.
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