How do retailers convey their brand image through their retail stores? Visit a retail store and observe its atmospherics, store marketing, fixtures, customer service, and sales associates. Does the retailer convey a specific brand image to the customer? What is it? Is a story being told? How does the store space influence your opinions about the products being sold?
I visited Betsey Johnson. The whole store screams Betsey from the floors to the ceilings, everything is in the motif of the clothes. The music is as loud as the patterns and colors and all of the associates are sporting the clothes.
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