You are the new designer of a product line of fashion goods. Using Johnny Cupcakes as a model, how would you promote this product to your target market? You have a very limited advertising budget and have to do most of the work yourself, so how would you spread the word about your product? How long do you think it would take for you product to reach the national or international markets? Why?
I would use Facebook, Twitter, even Myspace, to promote my new brand. I would also use Linkedin to connect with other members of the fashion industry that may be able to aid in the production and promotion of the brand. Getting the most people involved is the goal in a new brand's marketing techniques. Also, by having industry people involved can get the brand noticed by people in the magazine, television, and radio industries, all of which are invaluable. I would also create a blog about the line that my customers can relate to and comment on. Getting the public involved is helpful in creating a new brand because then you can respond directly to customer requests. If the customer thinks you sincerely care about their opinions they are more apt to buy the brand thus resulting in the best kind of promotion, free.
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